1. Platform-Specific Strategy

Instagram Strategy

• Create a visually appealing profile with a cohesive aesthetic that reflects Tennish's brand identity
• Utilize all features: Feed posts, Stories, Reels, IGTV, and Instagram Shopping
• Implement a consistent posting schedule: 1-2 feed posts daily, 3-5 stories, and 2-3 Reels weekly
• Use relevant hashtags: Mix of branded (#TennishApp), popular (#TennisLife), and niche (#TennisWeather) tags

TikTok Strategy

• Create an engaging profile that highlights Tennish's unique features
• Focus on creating short, entertaining videos that showcase the app's functionality
• Participate in trending challenges and create Tennish-specific challenges
• Post 1-2 videos daily to maintain consistent engagement
• Utilize TikTok's duet and stitch features to interact with user-generated content

2. Content Creation Plan

Instagram Content Ideas

• Before/after photos of tennis outfits based on Tennish recommendations
• Time-lapse videos of weather changes affecting court conditions
• Infographics explaining how Tennish's algorithm works
• User testimonials and success stories
• Behind-the-scenes content of app development and updates

TikTok Content Ideas