1. Objectives
- Increase app downloads by 50% within 3 months
- Boost user engagement and retention rates by 30%
- Enhance brand awareness among tennis enthusiasts
- Generate high-quality user-generated content
2. Target Audience
- Tennis players (amateur to professional)
- Coaches and tennis club managers
- Weather-conscious sports enthusiasts
- Tech-savvy individuals interested in sports apps
3. Influencer Tiers
Tier 1: Macro-Influencers (100,000+ followers)
- Professional tennis players
- Well-known coaches
- Tennis commentators or analysts
Tier 2: Mid-Tier Influencers (50,000-100,000 followers)
- Tennis enthusiasts with significant following
- Lifestyle bloggers focusing on sports and fitness
- Weather enthusiasts with a sports angle
Tier 3: Micro-Influencers (10,000-50,000 followers)