1. Event Overview

Event Name: Tennish App Grand Slam Launch

Date: Saturday, April 13, 2024

Time: 10:00 AM - 6:00 PM

Location: 00 Tennis Club, Naples, Italy

Target Audience: Tennis enthusiasts, amateur players, coaches, and tech-savvy sports fans

2. Event Objectives

• Generate buzz and awareness for the Tennish app launch
• Achieve 1,000+ app downloads during the event
• Collect 500+ email signups for future marketing
• Secure 10+ media mentions in local sports and tech publications
• Create shareable content for social media platforms

3. Pre-Event Marketing

3.1 Digital Marketing

• Create a dedicated landing page for the event with RSVP functionality
• Run targeted social media ads on Instagram, Facebook, and Twitter (Budget: $5,000)
• Develop a series of teaser videos showcasing app features (4 weeks before the event)
• Launch an email marketing campaign to our existing database
• Collaborate with local tennis influencers for event promotion

3.2 Traditional Marketing